Flair started in the year 2014 with its very first pop-up at Privato Hotel Ortigas with about 20 fashion and lifestyle brands. Since then we have had pop-ups all over the metro, from Rockwell, Glorieta, Greenbelt and White Space with 50 to 200 hand-picked brands. We also currently have a Concept store that houses many local brands on the second floor of Power Plant Mall, Rockwell.
Our main goal was to create a curated platform for fashion and lifestyle brands that didn’t have space for their products. With Flair Pop Up and Flair Concept Store, they are able to showcase their items and reach their customers. Brand Partners can speak to them directly, test their products with new customers, get direct customer feedback on their items and learn more from their customers in the process.
We at Flair believe in the Filipino talent and workmanship of our local products and entrepreneurs that is why we want to elevate and create more awareness of our local talent and market.